The Association for Communication Excellence (ACE) in Agriculture, Natural Resources, and Life and Human Sciences conferred the Bronze Medal in the Newsletters Class of the 2010 Awards to Collective Action News – the monthly e-newsletter of the Collective Action Program.
Produced to alert agricultural researchers and professionals in Africa to the importance of collective action in research , the newsletter seeks to highlight successful cases of such collective action.
The target audience include agricultural researchers working in the Alliance of the CGIAR centres, staff in partner organisations (regional and national agricultural research institutes; NGOs, the private sector), donors, government policy advisers, among others. While the audience is primarily in Africa, the newsletter is also sent to readers in other continents who have an interest in these issues in Africa.
The newsletter reaches approximately 10,000 recipients, and is disseminated electronically – through email and on the Regional Plan website. Readers can easily forward it to others – the publication is generally limited to one page, and the PDF averages just half an MB. Relevant contacts are added onto the mailing list on a regular basis, and the newsletter is sent to Communications professionals in all CG Centres, with a request to circulate it to all staff in their centres and widely within their networks.
Reactions from readers, and the willingness to write lead articles and place newsbytes indicates that the publication is well received and is achieving its objectives.